Influence at Work | Discover how you persuade

How it works

Three steps to sharper, ethical influence

No theory dump. A short diagnostic, live practice with a coach, and a plan you can use in your next conversation.

1

Step one

Map your influence profile

Answer a short set of questions across the 7 principles. It takes about 10 minutes and there are no wrong answers.

2

Step two

Practise with AI Robert

Rehearse real situations with AI Robert, who reflects your profile back to you and shows where each principle fits.

3

Step three

Leave with a plan

Walk away with practical moves drawn from your own answers, so you persuade with more skill and more integrity.

Your profile

See how you influence, principle by principle

When you finish, your self-assessment becomes a clear influence profile: your natural strengths, your primary focus, and a 30/60/90-day action plan.

Illustrative example · your own profile will differ

Influence profile

★ Primary focus

Scarcity4.2/10

Your lowest-scoring principle, and the best place to start practising with AI Robert.

Your seven principles

8.8LikingTop strength

8.2ReciprocityStrength

7.5UnityStrength

6.8ConsensusSolid

5.5ConsistencyFocus area

4.8AuthorityFocus area

4.2ScarcityPrimary focus

Your 30 / 60 / 90-day action planYour three development priorities, each with concrete commitments.

Scarcity4.2 · Focus

30 daysName the one thing genuinely limited in your next proposal, and why it matters.

60 daysWhen you say yes, say the trade-off out loud, so people see your limits are real.

90 daysAudit your most-used messages and delete every false or vague urgency.

Authority4.8 · Focus

30 daysAdd one short, factual credibility line whenever you recommend something.

60 daysKeep 2 to 3 trusted experts, studies or data points ready to cite on demand.

90 daysCreate one visible proof of expertise: a short talk, a one-pager, or a post.

Consistency5.5 · Focus

30 daysLock in a small written "yes" on the goal before you make a big ask.

60 daysMake commitments visible: post agreed actions, owners and dates.

90 daysMap a "small-yes-to-big-yes" path for your top initiative.

Illustrative only. The Influence Profile is a personal-development aid based on your own self-assessment, not an assessment of performance, and is never used for employment, recruitment, pay or any decision affecting you.

The science of persuasion

The seven principles of ethical influence

Dr. Robert Cialdini's seven principles describe how people are genuinely moved to say yes. Used ethically, they remove friction and build trust, rather than pressure.

Principle 01

Reciprocity

People return favours. Give first, genuinely, and be the one who adds value before asking.

Principle 02

Scarcity

People value what is rare or fleeting. Make what is genuinely limited clear and honest.

Principle 03

Authority

People follow credible experts. Signal real expertise and trustworthiness, not bluster.

Principle 04

Consistency

People honour their commitments. Invite small, voluntary, active first steps.

Principle 05

Liking

People say yes to those they like. Build real rapport through similarity and sincere praise.

Principle 06

Consensus

People follow similar others. Show what people like them are already choosing to do.

Principle 07

Unity

People are moved by shared identity. Cultivate the "we" you genuinely share with them.

Your turn

Which are your strengths?

Take the free diagnostic and find out →

Why it works

Ethical influence, never manipulation

The principles are not tricks. Used with integrity, they help people say yes to things that are genuinely good for them, and they make honest offers easier to accept.

This is the difference between influence you can be proud of and pressure you have to apologise for. The diagnostic and AI coach build the first kind, as a habit.

"The goal is to be a detective of influence: to use what is already true and good, and to point it out, rather than to invent it."

◆

Rooted in scienceBuilt on more than 35 years of Dr. Robert Cialdini's research into what genuinely moves people.

✓

Ethical by designLearn to spot and deflect manipulation, and to persuade only in ways you can stand behind.

◎

Practised, not just taughtRehearse with AI Robert until the principles become natural in real conversations.

Cialdini Institute Licensed Trainer 2026

Who delivers it

Learn from a Cialdini-certified practitioner

Cialdini Certified Coach Cialdini Certified Professional Cialdini Institute Licensed Trainer Ethical Influence Practitioner Founding Member

This programme is delivered by Swadeck Taher of Sakeenah Group, a Cialdini Institute Licensed Trainer and Certified Coach, and an Ethical Influence Practitioner. Dr. Robert Cialdini has personally endorsed his work; hear it in his own words below.

Start with the diagnostic →

Endorsement

A personal word from Dr. Robert Cialdini

The author of Influence on Swadeck Taher's work in ethical persuasion.

Dr. Robert Cialdini · author of Influence: The Psychology of Persuasion

Questions

Good things to know first

Is the diagnostic really free?

Yes. Mapping your influence profile and practising with the AI coach are free to begin.

How long does it take?

About 10 minutes to map your profile, then practise with the coach at your own pace.

Is this manipulation?

No. The whole approach is ethical influence: persuading honestly, and learning to recognise and resist manipulation.

Who is it for?

Anyone who persuades for a living: leaders, sales and client teams, founders, and professionals who want to be more effective with integrity.

What is it built on?

Dr. Robert Cialdini's seven principles of persuasion, drawn from decades of behavioural science research.

Who runs it?

Sakeenah Group, a Cialdini Institute Licensed Trainer, delivering ethical-influence training in Mauritius and the region.

Discover how you persuade

About ten minutes, a coach in your corner, and a profile you can actually use. Start free.

Begin the free diagnostic →